With the consumerist euphoria of the fifties still going strong andthe race to the moon at its height, the mood of advertising in thesixties was cheerful, optimistic, and at times, revolutionary. Starslike Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr.endorsed everything from bourbon to handmade suits in an attempt byMadison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. From forgotten cars such as the DodgeDart, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
